Our Winter Campaign is here. Introducing "Be In Your Element" starring Serena Williams.
This year was one like no other. Memorable in ways we could have never imagined. Remarkable in ways we will never forget. Our new Winter Campaign, "Be In Your Element," provides a moment of positivity, optimism and joy. By spotlighting high-fashion, high-function silhouettes designed to lift you up, the campaign inspires you to have the confidence to be in your element.
The campaign’s uplifting spirit comes to life with Serena wearing style-boosting boots from our LIFT Lug Sole Collection, a range of silhouettes defined by our new LIFT lug sole. This lightweight rubber lug sole, engineered for durability and resilience, embodies our commitment to melding style and comfort: Not only does it deliver our take on the lug sole trend of the season, but it is also constructed to literally lift you up and get you through any weather, any element, anywhere.
The dynamic campaign imagery depicts multiple images of Serena in motion, sure-footed and stepping forward in her LIFT lug soles, ready to weather any storm in her Stuart Weitzman boots.
In the campaign, Serena wears the 5050 LIFT boot, a lug-sole update of the iconic 5050 stretch back boot; and the pearl-embellished JESSE LIFT lug-sole moto boot, which offers a lug-sole evolution of the signature SW pearl embellishments.
Similarly engineered to give you an immediate lift, the other styles in the LIFT Collection include the 5050 LIFT BOOTIE, an ankle version of the just-over-the-knee 5050 LIFT; the lug-sole CHAIN LIFT BOOTIE featuring an oversized gold-toned chain hardware and side zipper; and the JACKSON LIFT flat, a pearl-adorned monk strap flat set on a lug sole.
Get ready to lift yourself up: These style-boosting and mood-boosting silhouettes are crafted for you to weather any element with confidence and comfort — whatever comes your way.