At Stuart Weitzman, we are guided by our belief in inspiring people to shine confidently with every step. We strongly believe that everyone should feel empowered to be themselves, and with that, the freedom of expression in any form.
As such, in celebration of Pride Month, we are excited to announce our partnership with an organization that shares these values: The It Gets Better Project, a nonprofit dedicated to uplifting, connecting and empowering LGBTQ+ youth around the globe through media programming, community-based service providers and more. To support this effort, we will be donating 100% of net profits from the sale of our new limited-edition OLLIE HEART sneakers to the It Gets Better Project.
These new takes on our best-selling sneaker include the OLLIE HEART SNEAKER and a high-top version, the OLLIE HEART BOOTIE SNEAKER. Designed by Stuart Weitzman Global Head of Design Edmundo Castillo, these silhouettes feature bold and fun accents, including multicolor heart motifs and an updated Stuart Weitzman logo rendered in rainbow tones.
"For Pride month, I wanted to create something to remind us all that PRIDE is LOVE and that loving ourselves is the first step to loving everyone else," says Edmundo. "I find that it is important that we feel proud of who we are. Pride makes us feel exuberant and ready to face anything that comes our way. That is why I'm happy to support the It Gets Better Project. Its dedication to helping kids overcome challenges and teaching our future generations to feel proud of who they are is key to creating a better world."
Both the OLLIE HEART SNEAKER and the OLLIE HEART BOOTIE SNEAKER are crafted from a lightweight canvas material on the same style-meets-comfort construction as our customer-favorite OLLIE sneaker. They feature multicolor heart motifs, an updated Stuart Weitzman logo rendered in rainbow tones that nod to the Pride flag and are available in an inclusive range of 17 sizes from 4 through 12.
Each OLLIE HEART style comes with two pairs of laces: in red and white. They also feature a metallic stripe on the back counter alongside a silver-toned SW Star logo hardware on the tongue.
The looks are Stuart Weitzman exclusives and are only available on stuartweitzman.com and in select SW boutiques while supplies last.
Inspired by our partnership with the It Gets Better Project, as well as our OLLIE HEART sneakers, we created a range of giphy stickers and AR (augmented reality) filters to celebrate this initiative.
Find them on Facebook and Instagram launching in June.