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    Holiday 2019 Campaign

    3 Ways to Step Inside Misty Copeland’s World 3 Ways to Step Inside Misty Copeland’s World

    The prima ballerina reveals her source of strength, holiday wishes and more The prima ballerina reveals her source of strength, holiday wishes and more


    SW's Holiday Campaign "STEP INSIDE" is a celebration of strength in femininity — a notion brought to life by its star, iconic ballerina Misty Copeland, who dances in a range of our new iconic styles from the new 5050.20 and BELLE INFINITY capsules. Copeland’s own career exemplifies the concept of strength in femininity, from her unlikely rise to become the first African American principal ballerina of the premier ballet company American Ballet Theatre to the way she boldly embraces athleticism in one of the most traditional dance forms imaginable.

    Where does the prima ballerina find her own source of strength? In the spirit of the campaign, Copeland invited SW SPOTLIGHT to “step inside” her world this holiday season in a three-part video series seen here.

    1. Misty Copeland Steps Inside Her Source Of Strength

    To Copeland, the concept of strength in femininity is intrinsically linked to her identity as a black woman, as she shares in the video above. In fact, it has been “ingrained” in her since childhood — something she attributes to her mother, who raised her and her five siblings as a single parent. Copeland says that this quality has helped lead her to become the acclaimed ballerina she is today. “Inner strength is probably one of the most important things for a ballerina to possess,” she says. “Not only as a dancer, but also as a woman — that we have this incredible inner strength to be able to manage pain, to be able to persevere…you have to have extreme inner strength to be able to do all of that.”

    2. Misty Copeland Steps Inside Her Ballerina Power

    Just as she proves through her art, Copeland shares that strength is so much more than a surface-level attribute. “There’s definitely an inner strength within me,” Copeland says in the video above. “People may see power and strength when they see me on stage or when they see my muscles, but I hope that the message I’m sending to other women is that it’s okay to have a quiet inner power and strength.”

    3. Misty Copeland Steps Inside Her Holiday World

    The holiday season is especially significant to Copeland because it’s the season of The Nutcracker. “Every classical dancer can say that that has just been a part of our holiday season, our world, every year since we were young people,” she says in the video above. However, it’s also the season she's able to trade in her pointe shoes for something more luxurious — and this year, it’s the 5050.20 CAPSULE featuring the 5050 boot and 5050 BUCKET bag in limited-edition hues. “A pair of shoes that are staples — that are so classic and that you can keep in your wardrobe and pass down to your daughters — is something special and means so much more than just material things,” she reveals.

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