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    Fall 2019 Campaign

    Introducing SW Boot Camp Introducing
    SW Boot Camp

    Our three-part fall campaign debuts with Scene I: #SWDance,
    starring Kendall Jenner
    Our three-part fall campaign
    debuts with Scene I: #SWDance,
    starring Kendall Jenner

    9.3.19

    This Is Not a Drill.

    This September marks the release of Stuart Weitzman’s Fall 2019 Campaign, SW Boot Camp. The concept was chosen to showcase the energy of women and the ways in which they make bold moves with strength and power in the modern world — all while wearing their SW boots.

    The campaign redefines the traditional idea of boot camp entirely, turning it from extreme to exquisite, from excessive to elegant.

    Because in today’s landscape, nothing is as straightforward as it seems — and SW embraces that. So, when SW thinks about getting fit, it’s about finding your perfect fit from 17 sizes and three widths. When SW thinks about training, it’s about strengthening the comfort offered in each of our designs. When SW thinks about intensity, it’s about the passion we have for craftsmanship. When SW thinks about leading the charge, it’s because we are the foremost boot authority in the footwear world.

    This is SW Boot Camp.

    Behind The Scenes

    The high-energy concept is brought to life in three distinct scenes by Kendall Jenner, who returns as SW global spokeswoman for the second consecutive season.

    It features a series of three captivating short films and striking complementary images, shot in Los Angeles and produced by some of the most trailblazing women in the creative arts, including photographer and videographer Charlotte Wales and stylist Clare Richardson. The videos also star dancers Morgan Wright and Nastasya Generalova.

    About Scene I: #SWDANCE

    #SWDANCE, the first scene of SW Boot Camp, highlights the art of movement.

    It portrays the power and confidence women feel when they can effortlessly move and dance through their days with fluidity and ease in their SW boots. In it, Kendall Jenner and the dancers demonstrate their flexibility by twisting and turning in the LESLEY boot.

    This style is the latest interpretation of our highly coveted over-the-knee boot design and a look that is destined to become the next iconic style for the brand.

    It is crafted from stretch suede to achieve our signature second-skin silhouette and features a tie back detail, which can be adjusted for an even-more flawless fit around the thigh. Set on a modern, easy-to-wear block heel, the versatile LESLEY stays true to SW’s brand DNA of combining fashion, function and fit.

    Shop The Story

    The Lesley

    In Taupe Suede

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    The Lesley

    In Black Suede

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