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    Fall 2019 Campaign

    Behind the Styling of the Fall 2019 Campaign  Behind the Styling of the Fall 2019 Campaign 

    Stylist Clare Richardson shares her empowering vision for fall  Stylist Clare Richardson shares her empowering vision for fall 

    10.21.19

    Fashion stylist Clare Richardson has a knack for curating fashion looks that help women bring out their strongest, most confident selves. It’s a powerful theme visible in all of her work, whether for brands like Calvin Klein and Balenciaga, or for publications like Vogue Italia, British Vogue and French Vogue.

    So, it was no question that for our empowering Fall 2019 Campaign SW Boot Camp, which celebrates strength in femininity, Stuart Weitzman tapped the British creative to put her unique fashion spin on our newest arrivals. “For this campaign, I wanted to celebrate the strong woman without becoming too removed from reality,” she tells SW SPOTLIGHT.

    Therefore, with all three scenes of SW Boot Camp — #SWDANCE, #SWSTRENGTH and #SWSUPERWOMEN — her goal was to make sure that the fashion worn by global spokeswoman Kendall Jenner complemented the SW boots while creating “a powerful, feminine feel,” Richardson says. “We wanted to celebrate the shoes and celebrate Kendall, and make her sexy while also someone that any girl, lady or woman would want to be.”

    Here, Richardson reveals the inspiration behind each scene and how to wear the boots featured.

    SCENE I: #SWDANCE

    For #SWDANCE featuring the LESLEY, Richardson selected smooth bodysuits so the boots could become the primary focus. “It gave a dance feel with this pairing of a leotard and iconic boots,” she says. “This kind of look just makes a woman feel beautiful and strong and sexy and confident, and it doesn't feel like it's wearing her too much. The boot is so versatile to wear day or night.”

    SCENE II: #SWSTRENGTH

    For #SWSTRENGTH featuring the MCKENZEE, the stylist opted for a cropped tank, fitted shorts and an oversize moto jacket. “I wanted her to look cool and fun, like an everyday look,” says Richardson. “These are boots you can wear every day. You can wear them with jeans in the winter with a big warm coat or you could wear them with a little dress. Any way you wear them, they remain quite chic.”

    SCENE III: #SWSUPERWOMEN

    For #SWSUPERWOMEN featuring the KATRINA, Richardson wanted to communicate “a look that was sexy and powerful,” she says. “The vinyl look is fun,” says the stylist. “It's a bit high fashion, but you could easily dress it down with a gorgeous, black dress.”

    Photo Credits:

    Stylist Portrait: Courtesy of Clare Richardson
    Campaign Images: Charlotte Wales

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    The Lesley

    In Taupe Suede

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    The McKenzee

    In black leather

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    The Katrina

    In cranberry stretch vinyl

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