Stuart Weitzman is excited to announce Kim Kardashian as our new global ambassador with the launch of the Fall 2022 Campaign, Stand Strong. With this campaign, we are cementing our purpose: Stuart Weitzman celebrates women who stand strong. One of the most recognized figures of her generation, Kardashian is a cultural icon and trendsetter synonymous with strength. At the same time, her global influence and fashion authority resonates with our renewed promise to create timeless, sophisticated shoes that inspire confidence in women around the world.
“I’m thrilled to be featured in Stuart Weitzman’s Fall campaign shot by the incredibly talented Mario Sorrenti. This campaign is inspired by both the brand’s legacy and vision for the future. Stuart Weitzman’s iconic and timeless styles continue to bring the newness women truly want. I am excited to be part of the next chapter of Stuart Weitzman’s iconic campaigns.”
— KIM KARDASHIAN
The campaign shoot took place in New York City and the vibe on set was at once energetic and relaxed. Music reverberated throughout the studio while Kardashian effortlessly struck pose after pose in the newest iterations of our iconic boots, sexy sandals and everyday essentials. Captured by fashion photographer Mario Sorrenti, the imagery nods our striking new visual identity, designed to fuse relevance, creativity and fashion, while also bringing our renowned black-and-white campaign history into its next era. Coupled with bold movement and strong stances, it draws focus to the woman wearing the shoes — and the
“Kim embodies the woman I design for: She’s spirited and lives life on her own terms. Whether it’s with bright thigh-high boots, sandals that tie all the way up the leg or combat boots that are strong and genderless, it is my hope that women feel unstoppable
in SW shoes.”
— HEAD OF DESIGN EDMUNDO CASTILLO
Stylist and i-D magazine editor-in-chief Alistair McKimm put together Kardashian’s carefully curated outfits that complemented the campaign styles, and her very own glam squad applied the finishing touches: Hairstylist Chris Appleton added texture to her now-iconic platinum ponytail, while makeup artist Ariel Tejada accentuated her distinct features.
The campaign features styles that showcase the skilled craftsmanship of our artisans. These include boot must-haves such as the STUART RUCHE 100 BOOT with hand-stitched details, the croc-embossed leather LUCITE 100 WEDGE BOOT and the thigh-high ULTRASTUART 100 STRETCH BOOT; sandals that take the iconic red-carpet NUDIST in a new direction as seen in the NUDISTWRAP 100 SANDAL and the NUDISTCURVE 100 SANDAL; and the STUART XCURVE 100 SLINGBACK, an evolution of the everyday essential pump. Now available on stuartweitzman.com and in select SW boutiques.SHOP THE FALL 2022 CAMPAIGN EDIT