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    Fall 2019 Campaign

    Behind the Scenes of #SWSTRENGTH Behind the Scenes
    of #SWSTRENGTH

    All about the second installment of our Fall 2019 Campaign,
    SW Boot Camp
    All about the second installment
    of our Fall 2019 Campaign,
    SW Boot Camp

    9.16.19

    The Drill Continues.

    Stuart Weitzman’s Fall 2019 Campaign, SW Boot Camp, celebrates women making bold moves in their daily lives through dance.

    The debut of Scene II: #SWSTRENGTH, starring global spokeswoman Kendall Jenner and featuring dance sensation Lil Buck, takes this concept to the next level as it continues the story of movement as a source of power.

    “I love the concept of SW Boot Camp,” says campaign star Kendall Jenner. “Fall really is the season when everyone is on the top of their fashion game, feeling powerful, confident and ready to make moves.”

    About Scene II: #SWSTRENGTH

    #SWSTRENGTH underscores the idea that femininity is a source of strength for both women and men, while highlighting how SW boots inspire the ability to move with confidence and dance through life’s challenges.

    In this scene, dancer Lil Buck showcases his famously inventive style and brings his passion for creative movement forward, guiding Kendall Jenner through drill-inspired choreography. As the pair plays off each other, moving effortlessly and in complete synchronicity with one another, they both wear fall’s breakout style, the MCKENZEE combat boot.

    “Dance is innate in all of us,” says Lil Buck. “I truly believe dance can inspire you to tackle whatever you want to do in life, whether you're a dancer or not.”

    Behind The Scenes

    The scene was brought to life through both a dynamic short film and commanding complementary images thanks to some of the most trailblazing women in the creative arts, including photographer and director Charlotte Wales, stylist Clare Richardson and choreographer Danielle Polanco.

    "I wasn't told to dance a certain way, I was just told to do my own thing," Lil Buck says of his experience. "I could glide across the floor however I wanted to. It was really freeing."

    As for his interactions with Kendall Jenner? "She's so open to challenging herself and learning new things, which made the experience really fun," Lil Buck says. "And she can move. I've seen it for myself — she can move."

    THE MCKENZEE BOOT: ALL THE DETAILS

    The MCKENZEE boot style delivers SW’s take on the classic lace-up silhouette — the unequivocal trend of Fall 2019 — with a completely monochromatic approach.

    It took SW designers and artisans multiple trials to perfect the unique tonal design, which is available in a range of shades, as everything from the smooth calf upper to the hardware to the soles to the laces are designed to match.

    The lightweight, rugged-yet-refined silhouette features a molded lug sole developed to be as versatile and comfortable as a sneaker. As such, the MCKENZEE stays true to the SW brand DNA of melding fashion, function and fit.

    LIMITED-EDITION LOOKS

    MCKENZEE star

    The MCKENZEE STAR, a limited-edition version of the MCKENZEE, features embroidered SW Star motifs — a new brand code for Stuart Weitzman. The SW Star is inspired by the biggest star in the universe, the sun, and symbolizes the fiery energy of women and their power to light the way for the future.

    MCKENZEE MEN’S

    We're making SW history with the limited-edition MCKENZEE MEN'S, the brand’s first-ever menswear design. An interpretation of the women’s MCKENZEE engineered specifically with a men’s fit, this mid-calf lace-up symbolizes looking to femininity as style inspiration and a source of strength.

    Therefore, there was no better person to debut this boundary-breaking release than Lil Buck. The star dancer and founder of Movement Art Is, an organization that uses movement artistry to inspired change in the world, is featured wearing the dark emerald leather version in the campaign.

    “I wear boots a lot when I just want to take the world by storm,” Lil Buck says. “With these boots I felt like a badass on set dancing with Kendall. I loved wearing them.”

    Shop The Story

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    The Mckenzee

    In Black Leather

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