HELLO, SOFIA!
Our new SW brand ambassador and the most stylish mom-to-be Sofia Richie Grainge introduces the SOFIA Collection for Spring 2024. Featuring versatile spring silhouettes paired with sweet bow details, the capsule is a perfect representation of the brand’s signature minimalist sophisticated style combined with SRG’s famous pared-back feminine sensibility.
The collection is brought to life by the campaign aptly named “Sofia” and is a celebration of the new SW ambassador’s latest milestone — her journey to motherhood. "I’m beyond excited to take this next step forward as the new SW brand ambassador, especially because my first shoot with them reflects such an important step in my life. I’ve been loving and wearing the brand for years as it’s known for its minimal sophistication. I’m thrilled to partner with this legacy brand," says Sofia Richie Grainge.
