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Online Channel Director, Wholesale

Summary: The Online Channel Manager, Wholesale oversees the Stewart Weitzman brand presence on wholesale partner’s website. This role is the day-to-day liaison to ensure proper execution and function of the Stewart Weitzman brand boutique within the online wholesale partners websites. This role is responsible to deliver on the strategic objectives set forth for the online wholesale channel.
Job ID/Number: 0073
Posted Date: 6/4/2012
Job Location: New York, NY
Position Type: Full Time
Division: Corporate Office NY
Description:

Online Strategy

·          Collaborate with wholesale partners to recommend strategic opportunities to optimize e-commerce site performance based on site analytics

·          Issue monthly reports summarizing key learning for wholesale online / ecommerce channel

·          Conduct competitive analysis for best-in-class practices; translate findings into recommendations for future enhancements.

 

Site Refreshes / Content Management

·          Manage overall look and feel of the Stuart Weitzman boutique on wholesale partners website

·          Create and maintain content calendar by season

·          Responsible for asset development for brand boutique on wholesale partner websites

·          Responsible for delivering product information, photography and copy

·          Collaborate with online wholesale partners on merchandising within boutique

·          Maintain open stock / drop ship database

 

B2B Site Management

·          Manage content of B2B site with IT team in Florida

·          Post weekly best-sellers on homepage

·          Monthly updates of homepage and log-in page

·          Provide operations with spreadsheet of open stock items

·          Aggregate and reformat photography and upload images supporting open stock

 

Drop Ship

·          Gather and send samples to Nordstrom Direct and SFA Direct

·          Inform accounts of ETA, inventory position

·          Provide technical info

·          Enter/ clean-up/edit styles in transmission feed

 

Sample / Photography Management

·          Manage samples and trafficking to wholesale partners for photography

·          Manage photography process from start to delivery including photoshoot for products, cropping images for delivery

 

Marketing / Promotion Management

·     Develop and maintain marketing and promotional calendar

·     Collaborate with online wholesale partners for opportunities to drive traffic /sales to online boutique

·     Work with brand marketing team and online wholesale partners for online creative, marketing programs and social media initiatives

·     Provide product copy and selling benefits

·     Create fashion guides / marketing

·     Develop seasonal programs to drive traffic and sales on Stuart Weitzman boutique

·     Product Training

 

Reporting

·          Weekly analysis on performance of major online wholesale partners

·          Weekly analysis on drop ship / open stock sell-thru by major online wholesale partners

·          Monthly reports summarizing key performance metrics for Stuart Weitzman boutique

·          Season reviews of marketing / merchandising program performance

·          Ad tracking

 

 
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