Online Strategy

·          Collaborate with wholesale partners to recommend strategic opportunities to optimize e-commerce site performance based on site analytics

·          Issue monthly reports summarizing key learning for wholesale online / ecommerce channel

·          Conduct competitive analysis for best-in-class practices; translate findings into recommendations for future enhancements.

Site Refreshes / Content Management

·          Manage overall look and feel of the Stuart Weitzman boutique on wholesale partners website

·          Create and maintain content calendar by season

·          Responsible for asset development for brand boutique on wholesale partner websites

·          Responsible for delivering product information, photography and copy

·          Collaborate with online wholesale partners on merchandising within boutique

·          Maintain open stock / drop ship database

B2B Site Management

·          Manage content of B2B site with IT team in Florida

·          Post weekly best-sellers on homepage

·          Monthly updates of homepage and log-in page

·          Provide operations with spreadsheet of open stock items

·          Aggregate and reformat photography and upload images supporting open stock

Drop Ship

·          Gather and send samples to Nordstrom Direct and SFA Direct

·          Inform accounts of ETA, inventory position

·          Provide technical info

·          Enter/ clean-up/edit styles in transmission feed

Sample / Photography Management

·          Manage samples and trafficking to wholesale partners for photography

·          Manage photography process from start to delivery including photoshoot for products, cropping images for delivery

Marketing / Promotion Management

·     Develop and maintain marketing and promotional calendar

·     Collaborate with online wholesale partners for opportunities to drive traffic /sales to online boutique

·     Work with brand marketing team and online wholesale partners for online creative, marketing programs and social media initiatives

·     Provide product copy and selling benefits

·     Create fashion guides / marketing

·     Develop seasonal programs to drive traffic and sales on Stuart Weitzman boutique

·     Product Training

Reporting

·          Weekly analysis on performance of major online wholesale partners

·          Weekly analysis on drop ship / open stock sell-thru by major online wholesale partners

·          Monthly reports summarizing key performance metrics for Stuart Weitzman boutique

·          Season reviews of marketing / merchandising program performance

·          Ad tracking