Social Media Manager

Summary: Social media guru/viral marketing expert leading the conceptualization and implementation of the Stuart Weitzman “voice” across multiple platforms to communicate effectively with designated audiences, drive social engagement and ultimately sales. Liaison to e-commerce, creative, P.R., wholesale and global communications teams to craft and deliver one voice across all social platforms.
Job ID/Number: 0059
Posted Date: 5/7/2012
Job Location: New York, NY
Position Type: Full Time
Division: Corporate Office NY
Description:

 Act as the social media liaison to StuartWeitzman.com, marketing, creative, P.R. , wholesale     and global teams to insure all social media communications, images and layouts are on brand message and consistent with company-wide efforts.

 Develop social media copy for both editorial and marketing efforts, craft compelling and consistent story for multiple social channels and executions

 Manage the creative content development calendar; coordinate and format all needed assets; upload all postings

 Create content for and manage  all social media platforms – Facebook, YouTube, Tumblr, Instagram, Saks POV, twitter, blog postings, etc.

 Act as marketing’s expert on  technologies & design trends within the social media space and   advise on best practices and emerging platforms

 Manage and liaise with social media agencies to establish creative project objectives, deadlines and expected outcomes

  Conceptualize and execute programs to encourage engagement with SW social media platforms. Connect to and activate subcommunities to spread the SW message.

  Create and manage blogger outreach programs; identify relevant blogs and engage in social conversations to provide reach for key launches, promotions and viral marketing efforts

 Stay abreast of key industry trends, competitive insights and emerging social media / marketing / e-commerce technologies

  Develop relationships with social media leaders and influencers; leverage to promote SW brand

  

Skills & Abilities Critical for Success:

  1-3 years of relevant work experience with a minimum of two years dedicated to social media

  Demonstration of active immersion in the social space i.e. blog, twitter, published articles, etc.

 Proven track record of driving social engagements
 Highly developed verbal and visual communication skills
 Ability to demonstrate creative and strategic problem-solving skills.
 Excellent time management, resilience, and the ability to work independently as well as in

    collaboration within a fast-paced team environment.
 Fashion and luxury brand social media experience preferred.
 Comfortable working under tight deadlines and on multiple projects simultaneously.

  Superior knowledge of and comfort level with common social platforms

  Strong understanding of SEO and how it is affected by social; familiarity with the latest web       development technologies and best practices is a bonus

  Ability to create multimedia content is a bonus

  Bachelors degree in communications, marketing or related field (preferred)


Personal Attributes:

  Strong critical thinking and listening skills

  Non-linear, creative thinker

  Passion for continuous learning

  Outgoing personality and networker

  Able to prioritize and execute tasks

  Team player, experience working in a collaborative environment

  Calm demeanor and steady temperament

  Creative and fashionable flair

  Highly adaptable; open to change

  Ability to communicate ideas in both technical and business language

 

Computer/Technology Competences:

 Experience using Flash Action Script and FinalCut Pro/video editing is not required but  strongly preferred.

 PC proficient in MS applications including: Excel and Word.

 Experience designing and producing high-caliber websites, email campaigns, and banners as well as working knowledge of designing for mobile and other emerging devices.

 Excellent typography and design sensibilities and technical expertise, coupled with an  understanding of web usability, information architecture, front-end development, and SEO best practices

 
Please Email Resumes

 
 
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